01

• Ads are truly an INVESTMENT, not an instant gratification.
• Be ready to test, learn, and refine. Results compound over time.
• Stay focused on impact over vanity metrics (Sales > Likes)

Remember: We can do all things through Christ who strengthens us (Philippians 4:13)

02

• Clear Offer: Know exactly what you're selling and why it matters
• Defined Audiences: Who are you trying to reach? Dive deep into age, location, interests, values, behaviors, etc.
• Strong Brand Voice: Consistent tone, visuals, and message across platforms
• Organic Presence: At least a few posts that show your story, values and product or service offered

03

• Meta Pixel Installed

The pixel is a powerful marketing tool that helps you track, analyze, and improve ads by turning website activity into actionable insights. It’s the bridge between your website and ad platform, ensuring ads reach the right people at the right time.

• Conversion Event Chosen (purchase, lead, add to cart, etc.)

By choosing the correct events you are able to track exactly what actions are being taken and with that data can optimize accordingly.

• Landing Page Ready

Create a landing page that is mobile friendly with a clear headline and a single clear CTA.

• Email Nurture Sequence

Come up with at least 3-5 emails to follow up with leads.

04

• High-quality visuals: Photos, videos, or graphics that reflect your brand
• Ad Copy: short, clear and conversational
• Testimonials or Social Proof: Screenshots, reviews, or stories
• Multiple Variations: At least 2-3 versions to test

05

• Test Budget: Start small ($10-$20/day) and scale winners!
• Timeline: Commit to at least 4 weeks of testing
• KPIs: Decide what success looks like (sales, leads, signups)



06

• Q1: Am I running ads to serve people, not just sell to them?
• Q2: Does my message align with my values and calling?
• Q3: Am I ready to steward results well, both the wins and the lessons?